Senior Lifecycle Marketing Manager
New
J
JobgetherTechnology
Based in United StatesFull-TimeSenior
SalaryCanada-based compensation of CA$160,300–CA$229,000 plus equity
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Job Details
- Required Skills
- Project ManagementSQLData AnalysisSaaS
Requirements
- Demonstrated lifecycle marketing expertise in a product-led growth, self-serve, or SaaS environment.
- Proven track record of end-to-end program ownership from strategy and audience definition to execution and optimization.
- Hands-on experience with Marketo or equivalent marketing automation platforms.
- Strong proficiency in campaign setup, contact governance, QA, and launch monitoring.
- Ability to partner with data teams to validate record-level information and audit targeting segments.
- Experience translating technical signals and usage behaviors into effective messaging for developers and admins.
- Technical familiarity with developer ecosystems, cloud infrastructure, or complex multi-product environments.
- Independent senior-level judgment to structure priorities and drive programs in ambiguous environments.
- Excellent cross-functional collaboration and stakeholder management skills.
- SQL experience is a plus.
Responsibilities
- Develop and scale lifecycle campaigns across email and in-product channels for container and AI products.
- Design and execute large-scale programmatic campaigns for audiences in the tens of millions.
- Build and manage automated lead and renewal programs in partnership with sales and business development.
- Collaborate with data and engineering teams to audit record-level data, validate targeting logic, and ensure audience accuracy.
- Maintain contact governance, suppression lists, and targeting controls.
- Oversee campaign QA, live proofs, launch monitoring, and real-time troubleshooting.
- Translate technical product signals and usage behaviors into credible messaging for developers and administrators.
- Manage the lifecycle roadmap by sequencing priorities and identifying capacity constraints.
- Coordinate with design and agency partners to ensure quality and consistency.
- Establish reporting practices to track program performance and business impact.
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