Lifecycle Marketing Manager
New
S
Sprout SocialSocial media software
Remote USFull-TimeMiddle
Salary115,200 - 172,800 USD per year
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Job Details
- Experience
- 6+ years of relevant experience
- Required Skills
- Project ManagementSalesforce
Requirements
- 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles.
- 3+ years experience in creating or supporting B2B product adoption or customer education programs.
- Proven track record of developing and executing cross-functional projects from ideation to reporting.
- Demonstrable expertise in standalone and evergreen marketing campaigns, specifically delivering product adoption outcomes.
- Strong ability to collaborate with Product teams and influence without authority.
- Experiment-minded approach to setting targets and testing assumptions.
- Experience working in fast-paced environments with competing priorities.
- Familiarity with the social media marketing technology landscape.
- User-level familiarity with CRM and marketing technologies such as Salesforce, Customer.io, Pendo, or Gainsight.
Responsibilities
- Develop the strategy for—and create and optimize the execution of—self-service customer lifecycle programs.
- Identify key milestones, messages and experiences that drive onboarding success, product adoption and account retention.
- Build and operate in-app customer lifecycle strategy with cross-functional partners.
- Oversee project management for email and in-app lifecycle programs, setting timelines and deliverables.
- Research, experiment, and implement new AI tools to accelerate and transform Customer Marketing team output.
- Analyze program performance and share data-driven insights with Product, Customer Success, and Marketing stakeholders.
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