Lifecycle Marketing Manager
New
S
Sprout SocialSocial media intelligence
Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed.Full-TimeMiddle
Salary$115,200 – $144,000 annually
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles
- Required Skills
- Project ManagementSalesforce
Requirements
- 6+ years of relevant experience in Lifecycle Marketing, Customer Education, or Product Marketing roles.
- 3+ years experience in creating or supporting B2B product adoption or customer education programs.
- Proven track record of developing and executing cross-functional projects with customer-facing deliverables.
- Demonstrable expertise in standalone and evergreen marketing campaigns.
- Experience delivering product adoption outcomes.
- Ability to prioritize high-impact work and drive alignment across teams in a fast-paced environment.
- Familiarity with social media marketing and the social media marketing tech landscape.
- User-level familiarity with customer experience management and marketing technologies (e.g., Salesforce, Customer.io, Pendo, Gainsight).
- Familiarity with AI tools such as Claude or Gemini.
Responsibilities
- Develop the strategy for—and create and optimize the execution of—self-service customer lifecycle programs.
- Identify key milestones, messages, and experiences that drive onboarding success, product adoption, and retention for customers with few high-touch interactions.
- Build and operate in-app customer lifecycle strategy with cross-functional partners.
- Oversee project management for self-service email and in-app lifecycle programs.
- Research, experiment, and implement new AI tools and approaches to accelerate team output.
- Analyze program performance and customer engagement data to make data-driven adjustments.
- Collaborate with Product, Customer Success, Product Marketing, Product Operations, Brand Creative, and Marketing Operations teams.
View Full Description & ApplyYou'll be redirected to the employer's site
