Principal Product Manager, Member Experience
New
V
Vida HealthDigital health
United StatesFull-TimePrincipal
Salary200,000 - 210,000 USD per year
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Job Details
- Experience
- 10+ years of product management experience, including 5+ years owning consumer or patient-facing digital products.
- Required Skills
- SQLProduct ManagementProduct AnalyticsLooker
Requirements
- Bachelor’s degree at a minimum.
- 10+ years of product management experience.
- 5+ years owning consumer or patient-facing digital products.
- A record of measurably improving engagement, retention, or activation at scale.
- Hands-on SQL skills and fluency with product analytics tools such as Looker, PostHog, or Amplitude.
- Experience with advanced experiment design and analysis.
- Experience owning the full product lifecycle, from discovery and scoping through shipping, measurement, and iteration, while setting long-term direction.
- Experience influencing executive and company-level decisions without formal authority.
- Experience with personalization, recommendation systems, or AI/ML-powered product features.
- Preferred: healthcare or digital health experience, including chronic care, telehealth, behavior change programs, or GLP-1 management.
- Preferred: familiarity with behavioral design frameworks such as BJ Fogg, COM-B, habit formation, or nudge theory.
- Preferred: B2B2C product experience or experience with React Native or mobile app development workflows.
Responsibilities
- Own the vision, strategy, roadmap, and backlog for the member experience, connecting it to Vida 2.0.
- Prioritize, scope, ship, and measure improvements to the home screen, logging, goal setting, content, and care team interactions.
- Set member experience OKRs and success metrics, and take accountability for engagement, retention, churn, activation, and NPS.
- Use SQL, Looker, and PostHog to analyze product behavior, identify friction and drop-off, and inform decisions.
- Build member experience dashboards and establish a regular data review cadence.
- Design, run, and interpret experiments, including A/B tests and personalization and intervention tests.
- Plan and conduct user research, including moderated testing, concept validation, and prototype testing.
- Partner with Engineering, Design, Data Science, and Clinical on delivery, technical tradeoffs, launches, and care workflows.
- Align with senior stakeholders and partner product groups on member experience, enrollment, re-engagement, and lifecycle messaging.
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