Senior ERP Product Marketing Manager (QuickBooks Migration)

New

JobgetherERP software

Remote; based in United StatesFull-TimeManager

SalaryAnnual salary range of $130,000–$145,000; eligible for additional rewards, including annual bonus and stock

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Job Details

Have 3–5 years of product marketing experience.
Bring strong knowledge of small business accounting software, ERP or business management systems, accounting processes, business technology, and B2B marketing.
Have direct experience with QuickBooks or comparable small business accounting platforms.
QuickBooks Online or Desktop hands-on experience is a strong plus.
Understand product marketing principles, positioning, messaging, go-to-market strategy, and B2B buyer needs.
Write clearly and explain complex technical and ERP capabilities in accessible language for small business audiences.
Combine market insight, data, analytical thinking, and storytelling.
Experience marketing to or supporting construction, manufacturing, distribution, professional services, or related industries is preferred.
Experience with WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred.
Be comfortable presenting at events, webinars, partner sessions, and other customer-facing forums.
Have an educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.

Own positioning and messaging for the QuickBooks migration program.
Develop messaging explaining when growing small businesses outgrow QuickBooks and how ERP addresses their needs.
Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services.
Develop thought leadership, content, and market messaging grounded in customer needs, ideal customer profiles, industry trends, and business challenges.
Support end-to-end go-to-market strategies and collaborate with campaign marketing teams.
Partner with customer advocacy teams to develop customer stories, videos, and other evidence of successful QuickBooks transitions.
Align messaging with product roadmaps, priorities, and capabilities in collaboration with product, sales, partner, and industry teams.
Use performance data and analytics to evaluate campaign effectiveness and refine content and strategies.
Create video scripts, product overviews, comparison videos, interactive demos, and marketing assets.
Contribute to trade shows, webinars, partner and customer events, presentations, and thought leadership sessions.

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