Integrated Marketing Manager
B
BobbieCPG, Baby Formula
United statesFull-TimeManager
SalaryGroup A (SF/Bay Area, Seattle, NYC): $131,000 - $155,000; Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $118,000 - $139,000; Group C (All Other Cities): $112,000 - $131,000
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Job Details
- Experience
- At least 5 years of experience
- Required Skills
- Project ManagementFigmaAsana
Requirements
- At least 5 years of experience as a Marketing Manager.
- Experience in a startup environment or at a CPG brand.
- eCommerce or DTC experience is a plus.
- Highly organized and detail-oriented.
- Ability to manage multiple priorities under tight deadlines.
- Proficiency in Asana.
- Proficiency in Figma.
- Ability to think at a high level while remaining hands-on with day-to-day operations.
Responsibilities
- Support campaign planning and execution across integrated marketing efforts.
- Ensure channel tactics and deliverables are aligned to the marketing brief.
- Manage the integrated marketing calendar and input from cross-channel partners to drive alignment across launches and promotions.
- Manage integrated campaign timelines, channel deliverables, and briefing processes within Asana.
- Serve as the main POC for Creative PM and the operations organization regarding campaign management and roll-out.
- Coordinate the campaign hindsighting process with marketing leads to analyze performance and inform future strategies.
- Track and report on the monthly competitive landscape across channels.
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