Marketing Operations Specialist
New
L
Learning Technologies Group (LTG)Marketing technology
United Kingdom; UK, RemoteFull-TimeJunior
Salary not disclosed
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Job Details
- Experience
- At least 2 years' previous experience in a marketing operations role
- Required Skills
- HTMLSalesforceHubSpot
Requirements
- Have at least 2 years of previous experience in a marketing operations role.
- Have experience in B2B marketing automation.
- Have experience using automation tools such as MCAE (Pardot), HubSpot, or Marketo; MCAE experience is a bonus.
- Have a basic understanding of HTML and email templates.
- Have previous experience using a CRM such as Salesforce.
- Have previous experience working in a busy marketing team.
- Be willing to learn and able to adapt in an agile environment.
- MCAE, Marketo, or HubSpot certification is desirable.
- Experience working in SaaS or EdTech is desirable.
- Experience with ABM strategies is desirable.
Responsibilities
- Create and manage marketing automation items in MCAE, including lists, forms, automated workflows, HTML email, and drip programs.
- Use Salesforce, Zapier, Google Tag Manager, Stripo, and AI platforms including Claude, Gemini, and Lovable.
- Update the database frequently and accurately to maintain data hygiene.
- Create marketing reports and dashboards to illustrate the impact of demand generation campaigns.
- Support demand generation activities, including uploading third-party lists.
- Guide brand teams on how to maximize available MarTech tools.
- Monitor for issues and populate missing database information.
- Connect systems using integration and middleware tools.
- Help investigate the adoption of new MarTech platforms.
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