Senior Manager, CTV
New
A
Ashley DigitalE-commerce, Furniture
Remote (USA). To be considered for this remote opportunity, you must reside and be authorized to work within the United States.Full-TimeManager
Salary$115,000 - $140,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Google Analytics
Requirements
- 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy.
- Bachelor's Degree preferred.
- Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics.
- Proven success in optimizing CTV campaigns to drive digital (website) and offline (retail) conversions.
- Skilled negotiator experienced in securing Deal IDs and PMP agreements.
- Technical proficiency in tracking pixels, impression logs, and clean rooms for analysis.
- Expertise in deduplicating impressions across fragmented ad placements and multiple vendors.
- Strong command of frequency capping strategies to maximize efficiency.
- Experience in aggregating and synthesizing fragmented data into a unified performance dashboard.
- Understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies.
- Proficiency in Google Analytics, leading programmatic platforms (Trade Desk, DV360, etc.), and offline attribution tools.
Responsibilities
- Lead all CTV media buying efforts across the total house of brands (Ashley Furniture, Nectar, DreamCloud, Siena, and Awara), optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
- Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales across each brand in the portfolio.
- Work closely with the data science team to refine attribution models, incrementality testing, geo-lift studies, and audience insights to measure CTV impact by brand.
- Utilize tracking pixels, impression logs, and clean rooms to improve attribution accuracy.
- Build or leverage the right vendors or technologies to ensure deduplicated impressions across platforms.
- Optimize campaigns based on real-time bidding, advanced audience segmentation, and predictive analytics.
- Oversee budget allocation and pacing across the brand portfolio.
- Align CTV campaigns with in-store promotions and regional sales priorities to drive measurable retail traffic.
- Partner with the creative team to test and optimize ad variations for CTV placements.
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