Senior Manager, CTV
New
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Ashley DigitalE-commerce, Retail
You must reside and be authorized to work within the United States.Full-TimeManager
Salary$115,000 - $140,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy.
- Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics.
- Demonstrated success in optimizing CTV campaigns to drive both digital and offline conversions.
- Skilled negotiator with extensive experience securing Deal IDs and PMP agreements for premium, high-quality inventory.
- Technical proficiency in tracking pixels, impression logs, and clean rooms for advanced performance insights.
- Expert in deduplicating impressions across fragmented ad placements and multiple vendors.
- Strong command of frequency capping strategies to maximize efficiency and minimize waste.
- Experience in aggregating and synthesizing fragmented data into a unified performance dashboard.
- Deep understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies.
- Proficiency in Google Analytics and leading programmatic platforms such as The Trade Desk or DV360.
Responsibilities
- Lead all CTV media buying efforts across the total house of brands, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements.
- Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales across each brand in the portfolio.
- Work closely with the data science team to refine attribution models, incrementality testing, geo-lift studies, and audience insights to measure CTV impact by brand.
- Utilize tracking pixels, impression logs, and clean rooms to improve attribution accuracy.
- Build or leverage the right vendors or technologies to ensure deduplicated impressions across platforms, reducing waste and improving efficiency.
- Optimize campaigns based on real-time bidding, advanced audience segmentation, and predictive analytics.
- Oversee budget allocation and pacing across the brand portfolio, ensuring alignment with aggressive spend and ROAS targets.
- Align CTV campaigns with in-store promotions and regional sales priorities to drive measurable retail traffic and transactions.
- Partner with the creative team to test and optimize ad variations for CTV placements across each brand, improving engagement and conversion rates.
- Own and manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners.
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