B2B Paid Advertising Specialist
New
J
JobgetherMarketing
Based in the United StatesFull-TimeMiddle
SalaryBase salary plus commission opportunities.
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Job Details
- Experience
- 1–2 years of professional digital marketing experience
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- 1–2 years of professional digital marketing experience.
- At least 1 year of experience in direct-response marketing.
- At least 1 year of hands-on experience managing campaigns through Meta Ads and/or Google Ads.
- Experience contributing to or leading paid advertising strategy.
- At least 1 year of experience working with analytics and marketing technology such as Google Analytics and Shopify.
- Experience communicating directly with clients.
- Strong Excel skills, including advanced spreadsheet functionality.
- Strong analytical skills with the ability to interpret advertising performance data.
- Comfort using AI tools such as ChatGPT, Gemini, or Perplexity.
- Familiarity with key performance metrics including CPA, ROAS, and budget efficiency.
Responsibilities
- Execute and manage paid advertising campaigns across platforms including Google Ads, Meta, TikTok, LinkedIn, and other relevant channels.
- Maintain accurate campaign setup, tracking, naming conventions, targeting, creative implementation, and quality assurance.
- Independently manage campaign timelines, budgets, pacing, daily performance, and routine account operations.
- Analyze campaign data to identify trends, performance issues, growth opportunities, and actionable optimization strategies.
- Develop data-backed testing hypotheses and manage client testing roadmaps.
- Prepare and present performance reports and campaign recaps.
- Use AI-powered tools and advertising technology to improve efficiency, performance analysis, and workflows.
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