Senior Digital Marketing Specialist
New
J
JobgetherDigital Marketing
Mexico, Day-shift working hours aligned with AESTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- HTMLSEOCRM
Requirements
- 5+ years of relevant digital marketing experience.
- Hands-on experience managing Google Ads campaigns with measurable ROI.
- Practical experience managing Microsoft Ads campaigns.
- Strong experience across technical, on-page, and content SEO.
- Working knowledge of Meta Ads Manager.
- Experience with GA4, Google Tag Manager, and Google Search Console.
- Experience working with CRM databases, attribution systems, and campaign reporting.
- Strong copywriting skills across advertisements, blogs, landing pages, and social content.
- Experience maintaining and updating websites.
- Basic HTML knowledge.
- Exposure to email marketing and digital design tools.
- Ability to independently manage multiple channels, campaigns, priorities, and deadlines.
Responsibilities
- Manage and optimize Google Ads and Microsoft Ads campaigns, including budgets against cost-per-lead and cost-per-sale targets.
- Test and refine ad copy, landing pages, bidding strategies, audiences, targeting, and other campaign variables.
- Develop and execute technical, on-page, content, and off-page SEO initiatives.
- Conduct keyword research and identify opportunities across paid and organic search.
- Maintain accurate conversion tracking, lead attribution, campaign reporting, and performance measurement.
- Monitor enquiries, conversion rates, ROAS, organic traffic, lead quality, and other key marketing metrics.
- Support paid social campaigns through Meta Ads Manager.
- Create and optimize copy for advertisements, blogs, landing pages, and organic social content.
- Maintain website content, landing pages, forms, and marketing tracking systems.
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