Senior Marketing Manager
New
K
Keypath EducationEdTech
Australia-basedFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Google AnalyticsSEOStakeholder managementDigital MarketingBudget management
Requirements
- 7+ years’ marketing experience across integrated marketing, digital performance marketing and/or 1:1 marketing.
- Proven experience leading, coaching and motivating high-performing marketing teams.
- Strong strategic planning skills, with the ability to translate business objectives into actionable marketing plans.
- Strong stakeholder and relationship management skills.
- Experience managing marketing budgets and making ROI-based investment decisions.
- Strong analytical skills and the ability to turn data into clear, actionable insights.
- Working knowledge of paid search, SEO and website/CRO.
- Experience with Google Analytics, Salesforce Marketing Cloud (SFMC) and data visualisation tools.
Responsibilities
- Lead the development and optimisation of integrated go-to-market strategies.
- Own portfolio marketing performance, using data and commercial insights to improve funnel performance.
- Build strong relationships with university partners and internal stakeholders.
- Lead, coach and develop a team of marketing professionals.
- Oversee end-to-end campaign execution and measurement.
- Champion the student experience by utilizing customer journey insights.
- Manage marketing investment and budgets across the portfolio.
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