Senior Marketing Director
New
J
JobgetherB2B Technology Services
Based in United StatesFull-TimeDirector
Salary150,000 - 170,000 USD per year
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceData analytics
Requirements
- 10+ years of progressive B2B technology services marketing experience, ideally within SaaS-aligned technology services, IT consulting, or managed services.
- Experience leading a marketing function or serving as a strong second-in-command within an organization of 200+ employees.
- Hands-on expertise with Salesforce, Pardot, LinkedIn marketing tools, integrations, lead routing, campaign attribution, and reporting.
- Proven ability to build integrated marketing programs that generate measurable, data-backed pipeline results.
- Strong experience developing KPI frameworks that connect marketing activity to revenue and business outcomes.
- Deep content marketing and thought leadership experience, including editorial strategy, content calendars, and executive communications.
- Sophisticated understanding of LinkedIn marketing across organic content, paid campaigns, employee advocacy, and executive profile development.
- Demonstrated experience managing, mentoring, and developing marketing teams while building a strong culture of accountability and collaboration.
- Ability to work independently, set strategic direction, make decisions, and drive execution without extensive oversight.
- Experience owning conference and event strategies, including budgets, vendors, sponsorships, and ROI measurement.
Responsibilities
- Define and own the comprehensive marketing strategy, operating plan, budget, and priorities in alignment with pipeline and revenue objectives.
- Lead, develop, and grow a high-performing marketing team through clear goals, accountability structures, coaching, and career development.
- Partner with the CRO, CEO, and executive leadership on go-to-market strategy, positioning, messaging, competitive differentiation, and growth priorities.
- Build and scale a data-driven demand generation engine that consistently produces qualified pipeline for the sales organization.
- Develop and execute integrated campaigns across digital, content, events, social media, and partner channels, managing the full funnel from awareness through sales handoff.
- Manage Salesforce, Pardot, LinkedIn, and related marketing technologies to support lead routing, campaign attribution, nurturing, reporting, and pipeline visibility.
- Lead an AI-first marketing approach by evaluating and deploying AI tools, agents, and automation for personalization, lead scoring, content creation, and campaign optimization.
- Define marketing KPIs and reporting frameworks that connect campaigns and investments to pipeline, revenue, and brand outcomes.
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