Associate Director, Retention
New
D
DarkroomGrowth Marketing
We are open to candidates in NYC, NJ, Florida and Texas.Full-TimeManager
Salary100,000 - 120,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisSaaS
Requirements
- 7+ years of experience in digital, growth, or lifecycle marketing.
- Proven experience in subscription or SaaS products.
- Demonstrated ability to own revenue or subscriber targets and build underlying forecasts.
- Experience scaling lifecycle programs through rapid list growth.
- Strong understanding of subscription economics including trial-to-paid, activation, churn, and LTV.
- Experience with enterprise-grade ESPs such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io.
- Proven capability in developing loyalty, referral, or rewards programs.
- Data-driven decision-making skills with experience building reporting models.
- Project management skills capable of overseeing multiple workstreams simultaneously.
- Leadership experience with direct reports or cross-functional team management.
- Excellent verbal and written communication and presentation skills.
Responsibilities
- Serve as the senior point of contact for clients, meeting weekly to review performance and shape future initiatives.
- Own the retention revenue forecast, including building, updating, and presenting recommendations to close gaps.
- Set the segmentation and lifecycle strategy, prioritizing the roadmap of flows, campaigns, and tests.
- Drive subscription activation and retention through onboarding journeys, conversion moments, and loyalty/win-back programming.
- Conduct weekly 1:1s with direct reports, managing workload and training the team.
- Develop the strategic campaign calendar and ensure high-volume delivery through the team.
- Review all client briefs and creative assets before client submission.
- Establish the client's KPI framework and transform performance data into actionable insights.
- Coordinate with Performance Marketing and Strategy teams to ensure acquisition and lifecycle strategies are aligned.
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