Senior Manager, Marketing Analytics & Insights
New
H
Hi-Altitude BrandsE-commerce
California, United StatesFull-TimeManager
Salary$135,000 - $165,000 (based on experience), bonus eligibility
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Job Details
- Experience
- 7+ years
- Required Skills
- PythonSQLMicrosoft Power BIA/B testing
Requirements
- 7+ years in analytics, marketing analytics, or a related quantitative field.
- Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or related field.
- Deep expertise in subscription and DTC unit economics including CAC, ROAS, CPA, churn, LTV, and AOV.
- Hands-on experience with MMM, MTA, and incrementality testing.
- Experience with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms.
- Expert SQL and strong Python skills for transformation, automation, and modeling.
- Strong statistical modeling skills including churn, LTV, and profitability modeling.
- Experience designing and interpreting A/B tests and causal inference.
- Hands-on experience with Power BI or similar BI platforms.
- Strong communication skills with experience presenting to CEO/COO-level audiences.
- Ability to work independently, prioritize competing demands, and manage long-term projects.
Responsibilities
- Own MMM, MTA, and incrementality testing across the full marketing funnel.
- Analyze DTC channel performance and cross-channel halo effects.
- Evaluate channel efficiency and recommend marketing investment priorities.
- Apply subscription and DTC economics like CAC, ROAS, LTV, churn, and AOV to marketing decisions.
- Build and maintain executive dashboards across marketing and customer performance.
- Build churn, LTV, profitability, and sensitivity models.
- Evaluate and select a new BI/analytics platform including AI-augmented capabilities.
- Lead the transition from Power BI to the selected platform, including report migration.
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