Vice President of Marketing
New
Y
Youth Athletes UnitedYouth Sports Education
United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 10+ years of progressive marketing experience including at least 5 years in a senior marketing leadership role
- Required Skills
- Digital MarketingCRM
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
- 10+ years of progressive marketing experience.
- At least 5 years in a senior marketing leadership role overseeing multi-brand or multi-unit marketing strategy.
- Demonstrated experience building and scaling marketing functions within a high-growth, acquisition-driven, or franchise organization.
- Expertise in digital marketing, marketing technology, brand management, and data-driven strategy.
- Strong financial acumen with experience managing significant marketing budgets and demonstrating clear ROI.
- Proven track record of driving measurable customer acquisition, brand growth, and revenue impact.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Ability to assess brand gaps and build actionable integration roadmaps.
Responsibilities
- Develop and execute an enterprise-wide marketing strategy to drive growth and customer acquisition across the brand portfolio.
- Establish a scalable marketing infrastructure, processes, and standards to support the integration of newly acquired brands.
- Lead marketing due diligence and integration roadmaps for mergers and acquisitions.
- Manage the enterprise marketing budget, ensuring strategic allocation of resources across brands to maximize ROI.
- Evaluate and oversee the implementation of marketing technology platforms including CRM and marketing automation.
- Design and build a high-performing marketing team, defining roles and mentoring staff.
- Define and steward overall brand architecture and positioning for the parent and portfolio brands.
- Collaborate with Sales, Franchise Development, and Finance to align marketing efforts with revenue objectives.
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