Vice President, Marketing
C
CadenceHealthTech
Location: United StatesFull-TimeVp
SalaryExpected on-target earnings (OTE) for this role range between $380,000 - $425,000
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Job Details
- Experience
- 8-12+ years of progressive B2B marketing experience
- Required Skills
- SalesforceCRM
Requirements
- 8-12+ years of progressive B2B marketing experience.
- At least 3 years in a senior leadership role.
- Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company.
- Experience marketing to health systems, hospital networks, or enterprise healthcare buyers.
- Demonstrated command of the full marketing funnel from brand awareness through customer expansion.
- Experience with measurement frameworks tracking pipeline sourced, MQL-to-SQL rates, and CAC.
- Track record managing marketing in a resource-constrained environment with lean budgets.
- Experience partnering closely with a sales organization and leading cross-functionally.
- Fluency with AI research and productivity tools.
Responsibilities
- Build and run the demand generation function and design account-based marketing (ABM) programs targeting health systems.
- Oversee paid marketing, SEO/AEO, website optimization, and paid conference sponsorships.
- Execute outbound campaigns moving priority accounts from awareness to evaluation and manage lead routing to sales.
- Partner with Communications and Brand to align marketing functions behind shared revenue goals.
- Own lifecycle and expansion marketing to improve provider and patient journeys.
- Partner with Product, Data, and Revenue Operations to manage the marketing tech stack and report on pipeline, MQL-to-SQL conversion, and CAC.
- Lead, mentor, and grow a distributed marketing team across demand gen and customer marketing.
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