Local Digital Marketer
L
LMG Staffing SolutionsDigital Marketing
Shanghai, Shanghai, ChinaContract
Salary not disclosed
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Job Details
- Languages
- Native or professional-level Mandarin Chinese and strong professional English.
- Required Skills
- SEODigital Marketing
Requirements
- Native or professional-level Mandarin Chinese proficiency.
- Strong professional English skills.
- Current residence in Mainland China.
- Hands-on experience with WeChat marketing.
- Proven experience with Baidu SEO and Chinese keyword strategy.
- Ability to localize marketing content beyond literal translation.
- Preferred: experience in electronics, manufacturing, engineering, or technical B2B sectors.
Responsibilities
- Execute local digital marketing campaigns based on regional strategy, objectives, and budget.
- Adapt regional campaigns for the China market considering local behavior, trends, and channel dynamics.
- Operate and optimize WeChat Official Account and related ecosystem activities.
- Support paid digital campaigns, audience targeting, and geo-targeting on China platforms.
- Conduct Chinese keyword research and manage Baidu/Bing SEO tasks.
- Localize marketing content into Simplified Chinese for various formats including ad copy, WeChat articles, and video scripts.
- Coordinate with internal teams and agencies for content and campaign production.
- Monitor performance metrics such as CTR, CPC, and ROI to optimize campaigns.
- Provide local market insights and competitor analysis to the Marketing Lead.
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