User Growth & Lifecycle Marketing Manager
New
B
BinanceFintech, Cryptocurrency
UAE, Dubai / Bahrain, Manama / Cyprus, Limassol / Jordan, Amman / Saudi Arabia, RiyadhFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Bilingual English/Arabic
- Experience
- Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles
- Required Skills
- Data AnalysisA/B testing
Requirements
- Proven track record of successful growth from zero to one or one to a thousand users.
- Over 5 years of experience in the internet industry.
- More than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience individually leading growth projects, operations, or campaigns with systematic frameworks.
- In-depth understanding of operational methodologies including A/B testing and funnel analysis.
- Knowledge and experience using marketing automation platforms and tools.
- Strong data-driven thinking with ability to establish and improve data monitoring systems.
- Familiarity with business unit products and understanding of user preferences and pain points.
- Bilingual English/Arabic proficiency required.
Responsibilities
- Lead the optimization of the new user onboarding process through product iterations and personalized marketing campaigns.
- Build a comprehensive user lifecycle management system and user segmentation framework.
- Enhance user engagement and repeat purchase frequency via membership programs, point systems, and gamification.
- Design and optimize user referral and viral growth mechanisms to drive organic growth.
- Lead A/B testing and user segmentation strategies to optimize operational resource allocation.
- Collaborate with cross-functional teams to execute lifecycle marketing strategies.
- Analyze data to uncover business insights, identify issues, and develop data-driven solutions.
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