Marketing Operations Manager
New
O
OptroB2B SaaS
Remote, Canada, ET Timezone preferredFull-TimeManager
SalaryCA$102K - CA$140K
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of experience in marketing operations, preferably in B2B SaaS.
- Deep, hands-on experience in Marketo.
- Strong functional fluency in Salesforce, specifically its data model and integration capabilities.
- Marketo Certified Expert (Adobe Certified Expert — Marketo Engage) or equivalent.
- Proven experience owning and improving lead lifecycle and scoring models in production.
- Experience implementing and maintaining tracking and attribution infrastructure.
- Strong background in email operations, including segmentation, personalization, and deliverability.
- Track record of working independently as the primary technical owner of a marketing system instance.
- Ability to manage external agencies and mentor team members.
- Familiarity with GDPR and CCPA regulations is a plus.
- Knowledge of ABM, enrichment, or modular email build platforms is a plus.
Responsibilities
- Serve as the hands-on technical owner of the marketing technology stack (Marketo, webinar tools, ABM tools, email platforms).
- Own core operational programs including lead lifecycle, scoring, and nurture architecture.
- Manage integrations, troubleshooting sync failures, routing errors, and field mapping.
- Maintain email channel operations, including segmentation, personalization logic, and deliverability governance.
- Own tracking and attribution infrastructure to ensure accurate and accessible performance reporting.
- Define and maintain data hygiene, deduplication, and enrichment processes.
- Partner with Demand Gen, Events, and Sales teams to prioritize and execute system requirements.
- Direct external execution agencies and define technical standards for campaign builds.
- Implement AI-driven automation for scoring, segmentation, and quality assurance.
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