Marketing Automation Specialist
J
JobgetherMarketing Technology
Based in the United StatesFull-TimeMiddle
Salary70,000 - 80,000 USD per year
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Job Details
- Experience
- 4+ years of professional email marketing experience
- Required Skills
- Project ManagementSQLData AnalysisMicrosoft OfficeA/B testingCRM
Requirements
- Bachelor’s degree or equivalent combination of professional experience, training, or education.
- 4+ years of professional email marketing experience with demonstrated campaign deployment.
- Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Eloqua, Pardot, Marketo, or Adobe Campaign).
- Experience with Salesforce or another major CRM platform.
- Proficiency in developing and evaluating A/B testing programs.
- SQL querying experience is preferred.
- Salesforce Marketing Cloud Specialist certification is advantageous or willingness to obtain within one year.
- Strong analytical, critical-thinking, problem-solving, and project-management skills.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Windows and Microsoft Office applications.
- Demonstrated ability to use AI and digital tools effectively.
- Ability to work independently in a remote environment.
Responsibilities
- Build, configure, test, and maintain automated engagement journeys across email, direct mail, and SMS channels.
- Develop prospect and client audiences within the marketing automation environment.
- Collaborate with paid media and integrated marketing teams to implement, analyze, and optimize workflows.
- Serve as a first responder for marketing automation technology issues and perform troubleshooting.
- Create performance reports for acquisition and engagement programs.
- Conduct ongoing A/B testing and evaluate results to improve campaign performance.
- Recommend improvements to KPIs, engagement strategies, and best practices.
- Use approved AI and digital tools to streamline workflows while validating for accuracy and privacy.
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