Marketing Specialist, Campaigns & Operations
New
G
Guidelight HealthBehavioral Healthcare
Must reside in the United States, Open to accepting candidates in anytime time zoneFull-TimeMiddle
Salary65,000 - 75,000 USD per year
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Job Details
- Experience
- 2–4 years
- Required Skills
- Project ManagementHubSpotCanvaCRMData analytics
Requirements
- 2–4 years of experience in marketing, communications, or a related coordination/operations role.
- Bachelor's degree in marketing, communications, business, or a related field.
- Hands-on exposure to a marketing automation/CRM platform (e.g., HubSpot).
- Proficiency in building, scheduling, and managing email marketing programs.
- Highly organized with strong attention to detail and ability to handle multiple tasks.
- Strong written communication skills and comfort presenting performance summaries.
- Demonstrated track record of initiative and process improvement.
- Familiarity with light design tools such as Canva.
- Comfort with basic web content management systems.
- Ability to work Monday-Friday, 8:30-5:00pm schedule.
Responsibilities
- Execute multi-channel marketing campaigns including email, paid digital, organic social, web, and events.
- Build, schedule, and manage email marketing programs, nurture sequences, and newsletters.
- Support marketing operations including CRM administration, list management, and segmentation.
- Maintain the marketing calendar, ensuring cross-functional alignment and on-time delivery.
- Ensure accurate tracking, tagging, and attribution across all marketing touchpoints.
- Monitor campaign performance and identify opportunities for improvement.
- Support email deliverability and compliance with opt-in/opt-out requirements.
- Manage project intake, triaging requests from various internal teams.
- Assist with website content updates and landing page builds for active campaigns.
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