Marketing Specialist, Campaigns & Operations
New
G
Guidelight HealthBehavioral Healthcare
Must reside in the United States, Open to accepting candidates in anytime time zoneFull-TimeMiddle
Salary65,000 - 75,000 USD per year
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Job Details
- Experience
- 2–4 years of experience
- Required Skills
- Project ManagementHubSpotCanvaCRM
Requirements
- 2–4 years of experience in marketing, communications, or a related coordination/operations role.
- Bachelor's degree in marketing, communications, business, or a related field.
- Hands-on experience building, scheduling, and managing email marketing programs.
- Experience using a marketing automation or CRM platform (e.g., HubSpot).
- Strong attention to detail and ability to follow through on multiple concurrent tasks.
- Clear written communication skills and comfort presenting performance summaries.
- Demonstrated track record of taking initiative and improving processes.
- Comfort with light design tools like Canva.
- Basic knowledge of web content management systems.
Responsibilities
- Execute multi-channel marketing campaigns across email, paid digital, social, web, and events.
- Build, schedule, and manage email marketing programs including newsletters, lifecycle sequences, and campaign pushes.
- Support CRM and marketing automation platform administration, list management, and segmentation.
- Maintain the marketing calendar, coordinating timelines and dependencies across stakeholders.
- Ensure accurate tracking, tagging, and attribution for all marketing touchpoints.
- Monitor campaign performance and report trends or improvement ideas to leadership.
- Support email deliverability and compliance with CAN-SPAM and opt-in/opt-out requirements.
- Support the marketing project intake process by triaging and routing requests from various internal teams.
- Assist with website content updates and landing page builds.
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