Senior Strategic ABM Manager
E
EverpureEnterprise Tech, SaaS
Location: Remote, United KingdomFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing
- Required Skills
- Project ManagementSalesforceTableau
Requirements
- 10+ years of B2B field marketing experience.
- 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
- Proven vertical marketing expertise in Financial Services.
- Advanced proficiency in ABM platforms such as 6sense or Demandbase.
- Advanced proficiency in Salesforce CRM.
- Advanced proficiency in analytics tools such as Tableau.
- Strong understanding of the customer journey and multi-touch attribution.
- Excellent project management and communication skills.
- Experience enabling sales teams with tailored messaging and account-based strategies.
- Ability to collaborate across sales, marketing, and executive stakeholders.
Responsibilities
- Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts.
- Tailor messaging, content, and engagement strategies to Financial Services industry-specific challenges.
- Partner with sales, field marketing, campaigns, and product marketing teams to ensure alignment.
- Monitor engagement, pipeline impact, and ROI using 6sense, Salesforce, and Tableau.
- Collaborate with sales leaders to develop executive-level programs for C-level buyers.
- Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
- Manage and optimize ABM budgets and track program performance.
- Mentor junior teammates on playbooks, insights, and vertical knowledge.
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