Marketing Science Manager
New
L
LimeMicromobility, Technology
This is a remote position with a requirement for candidates to reside in CanadaFull-TimeManager
SalaryCA$103K - CA$156K
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLMachine LearningData scienceA/B testingCRM
Requirements
- 5+ years of experience in a Marketing Science or Marketing Analytics role.
- Master’s degree or higher in a quantitative discipline (e.g., Mathematics, Statistics, Data Science, Econometrics).
- Highly proficient in SQL and Python.
- Strong conceptual understanding of machine learning and hands-on experience with model building.
- Experience utilizing model outputs to drive continuous A/B testing, experimentation, and campaign iterations.
- Expertise with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures.
- Proven ability to establish high-level KPIs and evaluate holistic marketing efforts against core business growth.
- Strong presentation and communication skills with experience interacting with business stakeholders.
- Nice to have: Braze or other CRM expertise, AI Agent building experience.
Responsibilities
- Proactively analyze user behavior and trends to uncover hidden growth opportunities.
- Present analytical and data science findings to business leadership in a clear, impactful way.
- Design, test, iterate, and measure complex user lifecycle flows, including onboarding, retention, and win-back campaigns.
- Identify, define, and architect data streams to power AI-enabled marketing science.
- Own attribution and measurement for acquisition and performance marketing to optimize CAC/LTV dynamics.
- Develop and deploy marketing-focused models, including response models, user clustering, and churn prediction.
- Set KPIs and define measurement frameworks to ensure marketing campaign success.
- Utilize MarTech platforms such as Appsflyer and Braze.
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