Senior Optimization Manager
New
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Launch PotatoPerformance Marketing
Arlington, VA; Baltimore, MD; Buffalo, NY; Jersey City, NJ; Manchester, NH; New York, NY; Philadelphia, PA; Stamford, CTFull-TimeSenior
Salary$100,000 - $120,000 per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisGoogle AnalyticsQuality AssuranceLead GenerationA/B testingLooker
Requirements
- 5+ years of experience in a performance marketing or CRO execution role.
- Strong follow-through, task ownership, and ability to thrive in high-volume testing environments.
- Understanding of direct response mechanics and lead-form categories.
- Experience running A/B tests, QA'ing launches, and reporting on outcomes.
- Proficiency updating copy, layout, and page flows within testing tools or CMS.
- Working knowledge of analytics platforms like Google Analytics or Looker.
- Ability to balance internal and external pressure to drive competing KPIs.
- Experience optimizing lead form pages end-to-end with UI/UX savvy.
- Clear communication skills for collaboration across Copy, Design, and Media teams.
- Experience within verticals such as financial services, home services, or insurance.
Responsibilities
- Perform continuous high-impact optimizations across device types and user journeys.
- Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
- Summarize and document test results clearly to inform future optimizations.
- Partner with optimization leads to move quickly on ideas and reduce bottlenecks.
- Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
- Create and monitor comprehensive reports that track multiple internal and external KPIs.
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