Head of Product Marketing
New
P
ProlificAI, Human Data
United States, US East CoastFull-TimeManager
Salary$180,000 - $230,000 per annum (New York base salary range)
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Job Details
- Experience
- 7+ years in product or solutions marketing, with at least 2 years leading or managing PMMs
- Required Skills
- Stakeholder managementMarket Research
Requirements
- 7+ years in product or solutions marketing
- At least 2 years leading or managing PMMs
- Experience building a PMM function from the ground up
- Proven ability to translate complex, technical products into effective positioning
- Strong stakeholder management skills across Product, Sales, and executive teams
- Proven experience influencing without authority
- Track record of shipping launches that moved business metrics
- Excellent writing and synthesis skills
- Experience in complex B2B products, marketplaces, or platform businesses
- Experience with multi-stakeholder buyer journeys
Responsibilities
- Lead and develop a team of 3 PMMs, setting direction, removing blockers, and building their craft across positioning, launches, and sales enablement
- Own Prolific's product positioning and messaging architecture
- Build and run the product launch framework
- Own solutions packaging and go-to-market strategy for combination of platform, participants and services
- Partner with Product leadership to shape roadmap priorities based on market signal and competitive positioning
- Work directly with Sales leadership to translate market signals into better narratives and sales enablement materials
- Conduct and synthesise market, competitive, and customer research to inform product strategy
- Set the standard for PMM craft including writing, launching, and impact measurement
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