Head of Product Marketing
C
CleraLegal AI
Fully remote within the United States., Meaningful Eastern Time overlap is required.Full-TimeSenior
Salary180,000 - 225,000 USD per year
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Job Details
- Experience
- 7+ years
- Required Skills
- Market Research
Requirements
- 7+ years of experience in product marketing, communications, or storytelling in AI, enterprise software, legal tech, or comparably complex product environments.
- Demonstrated experience in law, legal tech, legal journalism, or marketing to legal audiences.
- Exceptional writing and editorial judgment across headlines, product narratives, emails, scripts, and web copy.
- Experience owning product positioning and launching products end-to-end.
- Experience directing video and content production.
- Comfort presenting on camera as a voice of the company.
- Experience developing sales enablement materials for complex products at varying levels of depth.
- Experience conducting customer research and interviews to extract real buying language and motivations.
- Proven ability to work cross-functionally with product, engineering, sales, and external agencies.
- Proficiency with modern AI tools to improve productivity and output quality.
- Ability to move fluidly between strategy and hands-on execution in a founding leadership capacity.
Responsibilities
- Develop positioning and messaging that translates complex technical capabilities into simple, differentiated customer value.
- Own the editorial calendar, setting the agenda for what the company says and when.
- Build product launch narratives, defining the problem, message, audience, proof, and story.
- Write and edit across all company channels, including website, emails, blogs, social, and sales materials.
- Partner with executives to shape their thinking into compelling posts, videos, panels, and interviews.
- Spend time with customers, Sales, and Success to understand buying motivations and bring that language into marketing.
- Direct video and content strategy, including presenting on camera.
- Create sales enablement materials that explain key products at multiple depths.
- Track competitors and the broader AI market to refine positioning.
- Partner with performance marketing to refine the overall narrative.
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