Digital Marketing & Lead Generation Coordinator
New
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Freelance Latin AmericaDigital Marketing
Nicaragua. Honduras. Colombia. Argentina. Venezuela, Bolivarian Republic of. El Salvador, Monday to Friday 8:00 AM to 12:00 PM (EST)Part-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEODigital MarketingCanvaCRM
Requirements
- 3+ years of professional digital marketing experience, specifically in B2B lead generation.
- Proven experience managing professional LinkedIn and Instagram accounts.
- Solid knowledge of SEO principles, Google Analytics, and Google Search Console.
- Experience with Google Business Profile optimization.
- Proficiency with content creation tools such as Canva and photo/video editing software.
- Experience using CRM and email marketing platforms like HubSpot, Mailchimp, or Constant Contact.
- Excellent written and verbal English communication skills.
- Strong research, analytical, and time-management skills.
- Proactive, self-directed approach to remote work.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Ability to work Monday to Friday, 8:00 AM to 12:00 PM (EST).
Responsibilities
- Develop and manage a consistent content calendar for LinkedIn and Instagram.
- Transform company projects and capabilities into social posts, case studies, and website content.
- Manage and optimize the Google Business Profile for local search visibility.
- Conduct SEO and keyword research to improve organic rankings and site content.
- Research and qualify B2B prospects and track relevant bid or project opportunities.
- Execute targeted email marketing campaigns for lead acquisition and nurturing.
- Create and edit digital assets using Canva and basic photo/video software.
- Monitor marketing performance across all channels and prepare actionable reports.
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