Fashion Marketing Account Director
New
J
JobgetherFashion Marketing
Based in United StatesFull-TimeDirector
SalaryBase salary paid in USD, plus commission opportunities.
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Job Details
- Languages
- Advanced proficiency in spoken and written English
- Experience
- 6+ years
- Required Skills
- Account Management
Requirements
- 6+ years of experience in fashion or apparel marketing, either on the agency or brand side.
- Strong understanding of the relationship between creative strategy and media strategy.
- Deep familiarity with influencer and user-generated content ecosystems, including briefing, scaling, and maintaining brand consistency.
- Experience working with DTC-focused fashion or lifestyle brands with knowledge of CAC, LTV, and channel-level margins.
- Experience with Meta-heavy media strategies, including incrementality testing, creative fatigue, and audience saturation.
- Experience working with seasonal brands and building strategies around product launches.
- Demonstrated success retaining and growing client accounts and managing senior relationships.
- Strong strategic, analytical, and commercial thinking abilities.
- Excellent client-facing communication, presentation, and stakeholder engagement skills.
- Strong coaching and team development capabilities.
- Ability to work effectively across multiple marketing disciplines.
- Comfortable using AI-powered tools and emerging marketing technologies.
- Advanced proficiency in spoken and written English is required.
Responsibilities
- Own a portfolio of 4–6 fashion and apparel accounts, providing strategic direction and maintaining accountability for growth, retention, and client satisfaction.
- Conduct quarterly diagnostic reviews to identify growth constraints across business, audience, product, messaging, channels, and measurement.
- Lead senior client relationships and ensure business reviews connect creative, media, and campaign decisions to measurable commercial outcomes.
- Coordinate paid search, paid social, influencer, SEO, email, content, and creative teams to deliver cohesive strategies.
- Advise clients on customer retention, including repeat purchase rates, customer lifetime value, and loyalty strategies.
- Lead account retention, renewals, and expansion initiatives to increase recurring revenue.
- Coach analysts and specialists to strengthen strategic thinking, execution quality, and professional development.
- Leverage AI-enabled technologies and marketing platforms to improve analysis, workflows, and strategic decision-making.
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