CRM Manager
New
J
JobgetherMarketing Technology
BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data analytics
Requirements
- Proven experience in CRM strategy and CRM operations management.
- Experience leading, developing, and coaching teams.
- Experience managing projects, priorities, resources, and operational capacity.
- Proficiency in Adobe Campaign, Salesforce Marketing Cloud, and Insider One.
- Strong analytical, strategic, and business-oriented mindset.
- Experience managing clients and senior stakeholders.
- Demonstrated ability to connect CRM initiatives with business KPIs such as revenue, conversion, retention, and ROI.
- Knowledge of customer journeys, segmentation, automation, and personalization.
- Understanding of CRM quality assurance and governance processes.
- Ability to collaborate across CRM, Media, Data, and Technology functions.
- Strong communication skills with experience leading strategic discussions and executive presentations.
- Ability to translate complex business challenges into practical strategies and actionable plans.
Responsibilities
- Lead CRM strategy, connecting initiatives, priorities, and investments with client business objectives.
- Lead, develop, and coach team members, providing feedback, monitoring performance, and supporting professional growth.
- Act as the primary strategic point of contact for clients, leading meetings, executive presentations, results discussions, and stakeholder alignment.
- Manage operational performance by overseeing priorities, resources, capacity, deadlines, risks, quality, and delivery predictability.
- Plan and monitor CRM projects, ensuring alignment between scope, timelines, resources, and expected outcomes.
- Track CRM and business KPIs, including conversion, revenue, retention, and ROI, and translate data into recommendations and action plans.
- Identify opportunities for new customer journeys, automation, segmentation, personalization, and channels.
- Develop integrated CRM and Media strategies by connecting data, audiences, and customer insights.
- Apply knowledge of Adobe Campaign, Salesforce Marketing Cloud, and Insider One to ensure strategic platform use.
- Establish quality assurance, documentation, governance, and operational best practices.
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