Senior Content Strategist
New
H
Horizontal DigitalDigital Consultancy
United StatesContractSenior
Salary not disclosed
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Job Details
- Experience
- 7–10 years
- Required Skills
- AgileMicrosoft ExcelSEOGoogle WorkspaceData analytics
Requirements
- 7–10 years of content strategy experience, ideally within an agency or consulting environment.
- Bachelor’s degree in marketing, communications, business, or a related field.
- Proficiency with content management systems, keyword research tools, and SEO fundamentals.
- Willingness and ability to apply AI-driven techniques to the content strategy process.
- Strong storytelling and content presentation skills, with the ability to influence stakeholders.
- Advanced organizational and time-management abilities.
- Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
- Experience with Agile methodology is a plus.
Responsibilities
- Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
- Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
- Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
- Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
- Perform detailed content audits and gap analyses to evaluate performance against business objectives.
- Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
- Partner with SEO specialists to integrate search best practices into content strategies.
- Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.
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