Senior Content Strategist

New
H
Horizontal DigitalDigital Consultancy
United StatesContractSenior
Salary not disclosed
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Job Details

Experience
7–10 years
Required Skills
AgileMicrosoft ExcelSEOGoogle WorkspaceData analytics

Requirements

  • 7–10 years of content strategy experience, ideally within an agency or consulting environment.
  • Bachelor’s degree in marketing, communications, business, or a related field.
  • Proficiency with content management systems, keyword research tools, and SEO fundamentals.
  • Willingness and ability to apply AI-driven techniques to the content strategy process.
  • Strong storytelling and content presentation skills, with the ability to influence stakeholders.
  • Advanced organizational and time-management abilities.
  • Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
  • Experience with Agile methodology is a plus.

Responsibilities

  • Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
  • Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
  • Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
  • Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
  • Perform detailed content audits and gap analyses to evaluate performance against business objectives.
  • Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
  • Partner with SEO specialists to integrate search best practices into content strategies.
  • Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.
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