Senior Marketing Operations Specialist
New
N
NextechHealthcare Technology
USAFull-TimeSenior
SalaryGenerous annual bonus opportunity
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Job Details
- Experience
- 4+ years
- Required Skills
- Microsoft Power BISalesforceTableauHubSpotData management
Requirements
- 4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS.
- Expert-level experience in HubSpot, including workflows, administration, and integrations.
- Familiarity with CRM systems like Salesforce and their integration with marketing platforms.
- Experience with testing, tracking, and reporting of performance metrics.
- Strong understanding of email marketing, segmentation, and data management.
- Strategic thinker with project management skills.
- Strong verbal and written communication skills.
- Ability to adapt to changing needs, priorities, and ambiguity.
- HubSpot certification (preferred).
- Experience with BI tools such as Tableau or Power BI (preferred).
Responsibilities
- Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack.
- Partner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch campaigns.
- Maintain data hygiene, governance, and database segmentation accuracy.
- Drive attribution strategy, reporting, and performance analysis through KPIs and dashboards.
- Optimize marketing automation and workflows to ensure seamless data flow between HubSpot and Salesforce.
- Maintain and optimize lead lifecycle and scoring processes in collaboration with Sales and Revenue Operations.
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