Regional Marketing Manager - Central
New
A
AxoniusCybersecurity / SaaS
Remote USFull-TimeMiddle
Salary$113,000 — $125,000 USD
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceBudget managementHubSpotCRM
Requirements
- 3+ years of experience in B2B regional or field marketing.
- Demonstrated experience in regional marketing planning of market-specific demand generation programs that deliver measurable pipeline results.
- Proficiency in a major marketing automation platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
- Bachelor’s degree in Marketing, Business, or a related field.
- Ability to travel (~30%) in region.
- Experience in the technology, cybersecurity, or SaaS industry preferred.
- Experience with Account-Based Marketing (ABM) campaigns preferred.
- Experience localizing corporate content and case studies for regional audiences preferred.
- Experience tracking and reconciling a regional marketing budget preferred.
- Experience working cross-functionally with sales, BDR, and partner teams preferred.
Responsibilities
- Own regional marketing planning for the Central region—including digital campaigns, events, webinars, and ABM initiatives—adjusting the program mix based on pipeline performance data.
- Track and report on regional campaign effectiveness using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, delivering regular KPI updates to sales and marketing stakeholders.
- Collaborate with regional partner teams (internal and external) to develop and execute joint marketing activities in alignment with the region's partner strategy.
- Partner with regional sales teams to develop localized collateral, outreach templates, and event programs, and manage regional marketing budget tracking and reconciliation.
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