Direct Response Creative Strategist and Ad Writer
S
Scaling.comBusiness Scaling Advisory
United StatesFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Data Analysis
Requirements
- Proven track record in direct-response video ad strategy with measurable outcomes.
- Demonstrable experience managing ad campaigns with high monthly spend volume.
- Ability to explain the strategic 'why' behind creative hooks and ad performance.
- Expertise in high-consideration offer marketing, preferably in education or information businesses.
- Strong research skills using transcripts, testimonials, and long-form content.
- Practical experience using AI tools to accelerate research and scriptwriting without sacrificing quality.
- Excellent collaboration skills for working with designers, editors, and producers.
- High level of judgment regarding claims, customer testimonials, and attribution.
Responsibilities
- Diagnose performance drivers for successful ads by analyzing audience, pain, belief, and promise.
- Perform AI-assisted research across extensive internal content libraries including books, podcasts, and training materials.
- Develop evidence-backed creative angles and write detailed video ad scripts.
- Package creative briefs for producers and editors, ensuring clear messaging and source accuracy.
- Iterate on winning ad creative by testing new hooks, bodies, and CTAs.
- Refresh underperforming or high-scale ads based on paid-media team feedback.
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