Senior Google Ads Manager (Ecommerce)
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Whiskey LibraryEcommerce Alcohol
Brazil, Canada, Chile, Colombia, Dominican Republic, India, Mexico, Poland, Romania, Ukraine, United States, US Eastern business hoursFull-TimeSenior
SalaryUSD 28 - 40 / year
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Job Details
- Languages
- English
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Strong marketing judgment and persuasive writing ability.
- Demonstrated curiosity through investigating questions and challenging assumptions.
- Proven repeatable testing methodology.
- Extensive experience in ecommerce Google Ads execution.
- Practical knowledge of Merchant Center and product feeds.
- Proficiency in conversion tracking, Google Analytics, and attribution.
- Strong commercial judgment regarding customer growth metrics.
- Fluent written English.
- Ability to work independently with strong follow-through.
- Experience with subscription businesses, alcohol ecommerce, or six-figure monthly spend (preferred).
Responsibilities
- Study customer reviews, search queries, and objections to develop persuasive buying ideas.
- Develop brand-aligned messaging and ad copy for creative and landing-page concepts.
- Own a prioritized testing plan by defining hypotheses and conducting A/B tests.
- Execute Google Ads strategy across Search, Shopping, Performance Max, and other formats.
- Manage campaign structure, bidding, budgets, and conversion tracking.
- Assess acquisition costs, profit metrics, and customer lifetime value.
- Collaborate with the marketing team to share insights and turn them into new experiments.
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