- Study customer reviews, search queries, and competing offers to develop persuasive marketing ideas.
- Develop brand-aligned messaging, write ad copy, and propose creative and landing-page concepts.
- Own a prioritized testing plan by defining hypotheses, running A/B tests, and analyzing results.
- Execute Google Ads strategy across Search, Shopping, Performance Max, and other formats.
- Maintain reliable conversion tracking, Merchant Center, and product feeds.
- Analyze acquisition cost, order value, gross profit, and customer lifetime value.
- Collaborate with the marketing team to share insights and turn them into new experiments.
Google AnalyticsA/B testing