- Own conversion optimization across the full customer funnel
- Design, build, and launch landing pages and test variants directly in Replo
- Develop and prioritize an ongoing A/B testing roadmap
- Analyze performance data using GA4, Triple Whale, Hotjar, and related tools
- Define testing hypotheses, KPIs, sample sizes, and success criteria before launch
- Document insights, wins, losses, and learnings to build a repeatable testing system
- Optimize post purchase conversion opportunities including upsells, order bumps, and on site email capture
A/B testing