Digital Media Planner (B2B)
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeMiddle
Salary70,000 - 80,000 USD per year
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Job Details
- Experience
- 3-5 years
- Required Skills
- Project ManagementNegotiationBudget management
Requirements
- 3-5 years of experience in media planning for publisher direct and/or programmatic media.
- Experience managing vendor and publisher relationships including RFPs and negotiation.
- Experience developing, optimizing, analyzing, and reporting on paid campaigns across various KPIs.
- Experience with trafficking programmatic or direct media.
- Experience working with analytics teams on granular program tracking and performance dashboards.
- Experience managing sizable, shifting budgets.
- Strong written, verbal, and interpersonal skills.
- Strong time management and project management skills.
- Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
Responsibilities
- Plan direct partner media for always-on, seasonal, and ad hoc campaigns including RFPing and evaluating partners.
- Manage day-to-day partner relationships, including creative and spec requirements, tagging, and reporting needs.
- Communicate program updates, performance, and recommendations to the client.
- Lead initiatives for better partner measurement and coordinate with the Data Intelligence team on reporting.
- Contribute to performance reporting, insights, and cross-program learnings for holistic Display and Video reporting.
- Coordinate with Coordinators and Ad Ops on trafficking and tracking changes to partnerships and IOs.
- Manage creative coordination between media partners and the client team, including QA.
- Proactively research and recommend new partners, formats, and testing opportunities.
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