Senior Growth Marketer
New
H
HatchSleep wellness
Distributed, 🇺🇸 + 🇨🇦 (US + Canada), PST/PDTContractSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Asana
Requirements
- 5+ years of experience in a growth marketing role.
- Proven track record driving performance in Paid Social (Meta, TikTok) through creative strategy.
- E-commerce experience required.
- Familiarity with YouTube and CTV is a plus.
- Data-oriented with proficiency in metrics like CTR and CPA.
- Extremely detail-oriented and organized with strong project management skills.
- Proficiency in tools such as Airtable and Asana.
- Strong cross-functional collaboration skills, particularly with art directors and editors.
- Ability to work effectively in a contract-based capacity for a 6-month duration.
Responsibilities
- Own creative briefs and deliverables for all ads across awareness, consideration, and conversion objectives.
- Combine brand and direct-response principles to provide strategic feedback on creative revisions.
- Collaborate across Marketing, Influencer, and Creative teams to align ad creative with evergreen and seasonal campaigns.
- Monitor creative performance data via tools like Motion, Meta Ads Manager, and TikTok Ads Manager to identify iterations.
- Partner with channel owners on A/B testing and provide deep analysis on effective messages, hooks, and formats.
- Execute Q4 and Q1 growth strategies across Meta, TikTok, Amazon, and YouTube.
- Ensure creative ad volume meets promo needs during peak periods.
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