US Field Marketing Senior Specialist
New
H
Hack The BoxCybersecurity SaaS
United States. North Carolina, United States. Florida, United States. Atlanta, Georgia, United States. Massachusetts, United States, East Coast / Central USFull-TimeSenior
SalaryUSD 100000-120000
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Job Details
- Experience
- At least five years of B2B marketing experience
- Required Skills
- Project ManagementCybersecurityHubSpotCRM
Requirements
- At least five years of B2B marketing experience, including experience in field marketing, demand generation, account-based marketing, or integrated campaigns.
- Experience marketing enterprise SaaS or technology solutions; cybersecurity experience is strongly preferred.
- Demonstrated success building regional marketing programs that contribute to pipeline and revenue.
- Experience creating marketing strategies that use multiple channels and tactics—not only events.
- Strong understanding of enterprise sales cycles, account-based marketing, buying groups, and opportunity acceleration.
- Track record of working closely with Sales, Business Development, Partner, and Customer Success teams.
- Hands-on experience with marketing automation, CRM, ABM, and reporting platforms such as HubSpot.
- Ability to use data and business insights to prioritize programs, evaluate performance, and make investment decisions.
- Comfortable setting strategy while also rolling up your sleeves to execute programs.
- Strong project-management skills with the ability to manage multiple campaigns, stakeholders, budgets, and deadlines.
- Excellent communication, collaboration, and stakeholder-management skills.
- Creative, adaptable, and comfortable working in a fast-paced global organization.
Responsibilities
- Own US field marketing strategy, planning, execution, and optimization aligned with regional pipeline, revenue, and target account goals.
- Partner with Sales Leadership and BDRs on quarterly plans, ABM initiatives, lead follow-up, and shared pipeline targets.
- Build multi-channel programs across digital, content, webinars, partner initiatives, and strategic events tailored to US market trends.
- Develop audience-specific messaging and plays for CISOs, security leaders, technical practitioners, and talent executives.
- Create targeted plays to help Sales open doors, expand buying groups, progress opportunities, and revive stalled accounts.
- Lead end-to-end event execution—including webinars, executive roundtables, and trade shows—with dedicated pre- and post-event follow-up.
- Partner with Channel, Technology, and Customer Marketing to run joint campaigns, leverage customer stories, and drive regional advocacy.
- Oversee the US budget, track pipeline creation and ROI, and continuously optimize campaigns using sales feedback and data.
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