Analista de CRM II | Salesforce Marketing Cloud
New
J
JobgetherMarketing Technology
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisCRM
Requirements
- Academic background in Information Technology, Software Engineering, Computer Science, or related fields.
- Solid knowledge of digital marketing, marketing automation, CRM strategies, and multichannel campaigns.
- Practical experience working with Salesforce Marketing Cloud.
- Strong analytical capabilities to interpret performance data.
- Understanding of audience segmentation, personalization, and behavioral-triggered communications.
- Strong communication and collaboration skills.
- Proactive, problem-solving mindset with a results-oriented approach.
- Ability to manage multiple CRM activities with organization and attention to detail.
Responsibilities
- Plan, build, and implement multichannel customer relationship journeys using email, SMS, WhatsApp, push notifications, and in-app messaging.
- Develop and manage marketing automation workflows based on user behavior and interactions.
- Monitor and analyze CRM journey performance to identify trends and optimization opportunities.
- Develop effective audience segmentation strategies for personalized content.
- Translate campaign data into actionable insights to improve engagement.
- Collaborate with cross-functional teams to troubleshoot and improve communication strategies.
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