Director of Marketing
New
A
Agri-GenesisCannabis
United StatesFull-TimeDirector
SalaryCompetitive salary commensurate with experience; Performance-based bonuses; Potential for equity participation
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Job Details
- Experience
- Five or more years of progressively responsible marketing experience
- Required Skills
- Project ManagementArtificial IntelligenceBudget management
Requirements
- Must be 21 years of age or older.
- 5+ years of progressively responsible marketing experience, including leading, building, or scaling a marketing function.
- Demonstrated responsibility for measurable commercial outcomes such as revenue, distribution, or customer acquisition.
- Experience marketing products through third-party retailers, such as CPG, beverage, wholesale, or similar industries.
- Proven experience developing and executing multi-channel marketing strategies across digital, social, content, and brand channels.
- Experience managing teams, agencies, contractors, vendors, and marketing budgets.
- Advanced, hands-on experience using artificial intelligence in a marketing environment for automation, research, and campaign planning.
- Strong analytical mindset with the ability to translate data into actionable business decisions.
- Ability to balance strategic leadership with hands-on execution in a fast-paced environment.
- Ability to travel to company locations, events, and other business activities as needed.
Responsibilities
- Develop and execute an integrated marketing strategy, roadmap, and budget aligned with growth, revenue, and brand objectives.
- Lead brand strategy and architecture for house brands, wholesale initiatives, and retail dispensaries.
- Build and manage the marketing function, including hiring, coaching, and team performance accountability.
- Develop and implement AI-assisted workflows to improve marketing speed, quality, and scalability.
- Partner with wholesale and retail leadership to drive customer acquisition, retention, and demand generation.
- Establish marketing KPIs, dashboards, and executive reporting to connect activity to commercial performance.
- Collaborate cross-functionally with sales, operations, compliance, and finance to ensure marketing initiatives are effective and compliant.
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