- Develop and execute an integrated marketing strategy, roadmap, and budget aligned with growth, revenue, and brand objectives.
- Lead brand strategy and architecture for house brands, wholesale initiatives, and retail dispensaries.
- Build and manage the marketing function, including hiring, coaching, and team performance accountability.
- Develop and implement AI-assisted workflows to improve marketing speed, quality, and scalability.
- Partner with wholesale and retail leadership to drive customer acquisition, retention, and demand generation.
- Establish marketing KPIs, dashboards, and executive reporting to connect activity to commercial performance.
- Collaborate cross-functionally with sales, operations, compliance, and finance to ensure marketing initiatives are effective and compliant.
Project ManagementArtificial IntelligenceBudget management