Demand Generation Program Manager
New
G
Grafana LabsB2B Software, Observability
USAFull-TimeMiddle
Salary$100k-$120k per year
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Job Details
- Experience
- 5+ years
- Required Skills
- QA AutomationSalesforceBigQuery
Requirements
- 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
- Experience marketing to existing customers for expansion, cross-sell, or lifecycle programs.
- Proven range across at least two or three channels such as email, paid, events, web, or outbound.
- Hands-on experience building AI automations or agentic workflows.
- Proficiency with data analysis, reporting, and building program readouts.
- Strong program management fundamentals with the ability to ship on time.
- Ability to work effectively with sales, product marketing, and operations teams.
- Experience with product-led growth (PLG) motions is a plus.
- Familiarity with the observability, monitoring, or open-source ecosystem is a plus.
- Experience with Marketo, Salesforce, and modern data stacks like BigQuery is a plus.
Responsibilities
- Own customer lifecycle demand gen programs including expansion, cross-sell, and adoption plays.
- Execute cross-channel programs across email, in-app, web, and field channels.
- Design and build agentic workflows using AI tools to automate campaign execution and audience building.
- Translate marketing signals into actionable sales motions and partner with sales leadership.
- Instrument programs to measure pipeline impact and report findings to leadership.
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