Demand Generation Program Manager
New
G
Grafana LabsB2B Software
CanadaFull-TimeMiddle
SalaryCAD 101,000- CAD 122,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisQA AutomationSalesforceBigQuery
Requirements
- 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company.
- Proven experience running programs across at least two or three channels (email/lifecycle, paid, events, web, outbound).
- Experience marketing to existing customers, including expansion and cross-sell programs.
- Hands-on experience building automations or agentic workflows using AI tools.
- Strong proficiency with data, including pulling numbers, performing sanity checks, and building management-level reporting.
- Strong program management fundamentals: ability to ship on time, communicate proactively, and work cross-functionally.
- Experience with PLG or product-led motions is a plus.
- Familiarity with the observability, monitoring, or open source ecosystem is a plus.
- Experience with Marketo, Salesforce, and a modern data stack like BigQuery is a plus.
Responsibilities
- Own customer lifecycle demand gen across email, in-app, web, and field channels.
- Build and run expansion, cross-sell, and adoption programs for existing customers.
- Develop agentic workflows using AI tools to automate audience building, content generation, and campaign QA.
- Translate marketing signals into actionable sales motions in partnership with sales leadership.
- Instrument and measure program performance to report on pipeline impact.
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