Digital Growth & Acquisition Marketing Manager
B
BlueprintTechnology Solutions
Remote - USAFull-TimeManager
Salary60,000 - 72,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- A/B testing
Requirements
- 5+ years of hands-on experience in growth marketing, performance marketing, digital acquisition, or demand generation.
- Direct experience managing multichannel paid-media campaigns and budgets.
- Proficiency with major digital advertising platforms such as Google Ads, Meta, LinkedIn, and YouTube.
- Strong understanding of CPC, CPA, conversion rate, cost per qualified lead, attribution, and funnel performance.
- Hands-on technical SEO experience, including metadata, indexation, structured data, and schema markup.
- Current knowledge of AEO, GEO, AI search, or generative-search discoverability practices.
- Experience developing and executing website conversion-optimization programs.
- Experience planning and evaluating A/B tests involving landing pages, messaging, creative, or audiences.
- Strong analytical skills and the ability to turn campaign data into clear optimization decisions.
- Experience maintaining UTMs, tagging standards, attribution integrity, and marketing-performance reporting.
- Ability to independently manage multiple channels, experiments, and stakeholder relationships.
Responsibilities
- Develop and manage digital acquisition strategies across paid media, organic search, AI-driven search, and web conversion.
- Own multichannel paid-media campaigns across platforms such as Google Ads, Meta, LinkedIn, YouTube, and X.
- Monitor budgets, pacing, bids, audiences, creative performance, and acquisition efficiency.
- Build and maintain a structured testing roadmap covering audiences, bids, creative, offers, messaging, and landing pages.
- Lead technical SEO initiatives involving indexation, metadata, internal linking, structured data, and schema markup.
- Partner with content teams to create search-informed briefs, Q&A content, schema recommendations, and intent maps.
- Collaborate with web teams to plan, launch, and evaluate landing-page and conversion experiments.
- Analyze performance trends and provide weekly recommendations and recurring strategic performance reviews.
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