Growth Marketing Manager
New
O
OpenEdEducation Technology
We're currently accepting applications from those living in: AR, AZ, CO, FL, GA, ID, IN, IL, IO, KS, MA, MD, MN, MO, MT, NC, NM, NV, NY, OH, OK, OR, RI, SC, TN, TX, UT, VA, WA, WI, WV.Full-TimeManager
Salary$110K - $130K; $110K – $130K • Offers Bonus
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOA/B testing
Requirements
- 5+ years of B2C/DTC growth or performance marketing experience acquiring consumers at scale.
- Track record of managing multiple markets, regions, or campaigns simultaneously.
- Proven expertise in paid search and paid social for lead generation.
- Experience managing external agencies or partners against performance goals.
- Strong understanding of SEO strategy and technical SEO fundamentals.
- Hands-on experience with CRO, A/B testing, and landing-page optimization.
- Experience building lifecycle and email programs using marketing automation tools.
- Strong analytical skills with the ability to turn data into actionable decisions.
- Webflow experience is strongly preferred.
- Ability to work independently and manage complex project timelines.
Responsibilities
- Quarterback new state launches from end to end, coordinating paid, SEO, lifecycle, content, and brand efforts.
- Develop and improve launch playbooks while incorporating state-specific regulatory and market considerations.
- Own SEO strategy, keyword priorities, and technical SEO recommendations for program and state pages.
- Execute conversion strategy by analyzing funnels, running A/B tests, and shipping landing page experiments.
- Build and optimize lifecycle, nurture, and referral campaigns using marketing automation tools.
- Manage paid media agencies, establishing growth targets and pushing for improved efficiency and lead generation.
- Manage state-level pipeline reporting and translate data into actionable marketing recommendations.
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