Consumer Insights Specialist
New
M
MercorMarket Research
GermanyContractMiddle
Salary120 USD per hour
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Job Details
- Experience
- 3+ years
- Required Skills
- Behavioral scienceMarket Research
Requirements
- 3+ years of professional experience in survey research, market research, consumer insights, behavioural science, UX research, or a closely related field.
- Meaningful hands-on experience designing and/or fielding surveys professionally.
- Strong understanding of questionnaire design and common sources of survey error and bias.
- Strong written communication skills and the ability to explain why a survey design decision is methodologically strong or weak.
- High attention to detail and comfort making nuanced judgments with incomplete or ambiguous information.
- Experience with platforms such as Qualtrics, SurveyMonkey, Alchemer, Decipher/Forsta, QuestionPro, or similar research tools is preferred.
Responsibilities
- Review and evaluate surveys for methodological quality, clarity, and fitness for purpose.
- Assess survey questions for issues such as leading language, ambiguity, double-barreled questions, response-option problems, ordering effects, and respondent burden.
- Evaluate screeners, eligibility criteria, survey flows, skip/display logic, scales, and questionnaire structure.
- Identify potential sources of sampling, measurement, response, and selection bias.
- Provide clear, structured rationales explaining methodological issues and recommended improvements.
- Help evaluate AI-generated survey content and research reasoning against professional research standards.
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