Paid Social Specialist
R
Releaf Dispensary LtdMedical Cannabis
United KingdomFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisBudget management
Requirements
- Strong, demonstrable, hands-on Meta paid social experience.
- Proven track record managing significant paid social budgets with direct performance accountability.
- Genuine creative instinct to analyze ad performance and initiate tests.
- Comfortable with platform reporting and GA4.
- Strong numerical skills, including proficiency in spreadsheets and forecasting.
- Ability to work independently and manage priorities.
- Experience working within a tightly regulated industry is desirable.
- Knowledge of Conversions API, server-side tracking, and Google Tag Manager is desirable.
Responsibilities
- Own day-to-day management of Meta paid social activity across Facebook and Instagram.
- Manage and pace significant monthly spend against CPA and volume targets.
- Run a continuous creative testing roadmap including hooks, formats, and landing page pairings.
- Brief creative teams specifically on testing requirements.
- Own the technical setup including pixel, Conversions API, and event configuration.
- Ensure all advertising activity remains compliant with regulatory restrictions for the medical cannabis sector.
- Analyze performance end-to-end in GA4 and use incrementality or lift studies to measure impact.
- Report on weekly performance and monthly business reviews.
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