Paid Search & Analytics Specialist
R
Releaf Dispensary LtdMedical Cannabis
United KingdomFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisBudget management
Requirements
- Strong, demonstrable, hands-on paid search experience managing both Google Ads and Microsoft Advertising.
- Proven track record managing significant paid search budgets with direct accountability for performance.
- Strong working knowledge of GA4, including reporting, event/conversion configuration, and audience building.
- Highly comfortable with numbers, spreadsheet modeling, forecasting, and anomaly detection.
- Ability to work independently and prioritize tasks in a hands-on, high-ownership role.
- Understanding of advertising policy and regulatory restrictions in a professional setting.
- Experience in an agency environment or in-house within a highly regulated industry is desirable.
- Experience with Google Tag Manager and Data Studio.
- Familiarity with server-side or consent-mode tracking is a plus.
Responsibilities
- Manage daily operations of Google Ads and Microsoft Advertising accounts, including structure, bidding, budgets, and ad copy.
- Manage and pace significant monthly media spend to meet CPA and volume targets.
- Execute a continuous testing roadmap covering ad copy, landing pages, bidding strategies, and audience layers.
- Ensure all advertising activities remain compliant with regulatory restrictions specific to the medical cannabis sector.
- Build and maintain conversion tracking, events, and custom reports using GA4 and Google Tag Manager.
- Develop and maintain performance reporting dashboards in Data Studio.
- Reconcile platform performance data with GA4 and internal business data.
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